During my morning walk with the dog, I saw a sticker on a truck I had not seen before and it said, “Mayweather Boxing Club”. Immediately the Holy Spirit said, “Name recognition.” The rest of the walk was a discussion with the Lord about name recognition and how much we are willing to pay to have a name attached to us in some way. Nike is name recognition, Sony is name recognition, Lexus is name recognition, Apple is name recognition, Jesus is name recognition, Hillsong is name recognition, Bethel is name recognition, America is name recognition. You get the point. When you hear a name is evokes a recognition of something inside of you.

Proverbs 22:1 says, “A good name is to be more desired than great wealth; Favor is better than silver and gold.” We live in a world that values money as the highest value or so they say. This messaging pushes people to purse silver and gold at any cost. What we don’t realize is silver and gold only buy things that have name recognition. Name recognition can’t be bought, it is given. Jesus has the name above all names because He won the battle over sin and death; the apostle Paul had name recognition because he preached the mystery of Christ in us the hope of glory; Apple has name recognition because of a superior quality product; Bethel has name recognition because of the signs, wonders and miracles God has done in that place. Name recognition comes from character, quality, and victory. Mayweather has name recognition because he has won so many fights.

Friends, the challenge we have faced as a church is we have the name with the greatest recognition worldwide, but we do not represent His name well. We do not manifest His power. We do not display His glory. Not because HIs name does not have recognition but because ours doesn’t. We have bought into the lie that we need to pursue silver/gold while forgetting what we are to desire is a good name. To have name recognition as people who love God, who serve people, who release signs, wonders and miracles, who are generous. It is time for the body of Christ to realize we are recognizable because of His name but we must manifest as HIs body, who He is as the head. People understand name recognition and God is making HIs name desirable to the nations again.